Corrected and Revised Harvard Referencing for Essay (quotes in order as they appear in essay)

‘when we see, we are not just looking- we are reading the language of images’ [Berger, 2008, p. 124]

‘it is important not to confuse publicity with the pleasure’. Then he carries on to say ‘we are now so accustomed to being addressed…that we scarcely notice [the adverts] total impact’ [Berger, 2008, p. 124]

‘define what is style’. [Dyer, 1996, p. 13]

‘greedy, materialistic and wasteful’ [Dyer, 1996, p. 2]

‘consumers are persuaded to buy goods against their real class interests because they are unable to escape the false meanings invoked by advertising’ [Williamson, 1978, p. 36]

‘creates false wants and encourages the production and consumption of things that ware incompatible with the fulfilment of genuine and urgent human needs’ [Dyer, 1996, p.2]

‘buying something more’ [Berger, 20008, 125]

‘avoid the real issues of society’ [Dyer, 1996, p. 13]

‘more impact than words… [they] offer greater communication of excitement, mood and imagination’ [Dyer, 1996, p.86]

‘continually renewed’ [Berger, 2008, p.124]

‘advertisements must create differentiation’ [Williamson, 1978, p.24]

‘children chant jingles instead of nursery rhymes’ [Dyer, 1996, p.72]